LeBron, Inc.: the making of a billion-dollar athlete
(Book)
With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LeBron, Inc. tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.
Windhorst, B. (2019). LeBron, Inc.: the making of a billion-dollar athlete. First edition. New York, Grand Central Publishing.
Chicago / Turabian - Author Date Citation (style guide)Windhorst, Brian. 2019. LeBron, Inc.: The Making of a Billion-dollar Athlete. New York, Grand Central Publishing.
Chicago / Turabian - Humanities Citation (style guide)Windhorst, Brian, LeBron, Inc.: The Making of a Billion-dollar Athlete. New York, Grand Central Publishing, 2019.
MLA Citation (style guide)Windhorst, Brian. LeBron, Inc.: The Making of a Billion-dollar Athlete. First edition. New York, Grand Central Publishing, 2019.
Record Information
| Last Sierra Extract Time | Apr 28, 2024 11:43:55 AM |
|---|---|
| Last File Modification Time | Apr 28, 2024 11:44:07 AM |
| Last Grouped Work Modification Time | Apr 28, 2024 11:44:02 AM |
MARC Record
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| 003 | OCoLC | ||
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| 245 | 1 | 0 | |a LeBron, Inc. :|b the making of a billion-dollar athlete /|c by Brian Windhorst. |
| 246 | 3 | |a LeBron Incorporation. | |
| 246 | 3 | |a LeBron Incorporated. | |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York :|b Grand Central Publishing,|c 2019. | |
| 264 | 4 | |c ©2019. | |
| 300 | |a viii, 246 pages, 8 unnumbered pages of plates :|b color illustrations ;|c 24 cm | ||
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| 500 | |a Includes index. | ||
| 505 | 0 | |a The power of saying no -- The bag man -- The deal of a lifetime -- Four horses -- Failing up -- Cameraman -- The dealmaker -- Summer camp for billionaires -- Taking my talents -- Mogul -- I promise -- L.A. -- Epilogue. | |
| 520 | |a With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LeBron, Inc. tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days. | ||
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