The Complete guide to special event management : business insights, financial advice, and successful strategies from Ernst & Young, consultants to the Olympics, the Emmy Awards, and the PGA tour
(Book)

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Published:
New York : Wiley, [1992].
Format:
Book
ISBN:
0471549088
Physical Desc:
xiv, 306 pages : illustrations ; 24 cm.
Status:
SSCL Bud Adult Nonfiction
658.456 COM
Description
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
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SSCL Bud Adult Nonfiction
658.456 COM
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Citations
APA Citation (style guide)

Catherwood, D. W., & Van Kirk, R. L. (1992). The Complete guide to special event management: business insights, financial advice, and successful strategies from Ernst & Young, consultants to the Olympics, the Emmy Awards, and the PGA tour. New York: Wiley.

Chicago / Turabian - Author Date Citation (style guide)

Catherwood, Dwight W and Richard L. Van Kirk. 1992. The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies From Ernst & Young, Consultants to the Olympics, the Emmy Awards, and the PGA Tour. New York: Wiley.

Chicago / Turabian - Humanities Citation (style guide)

Catherwood, Dwight W and Richard L. Van Kirk, The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies From Ernst & Young, Consultants to the Olympics, the Emmy Awards, and the PGA Tour. New York: Wiley, 1992.

MLA Citation (style guide)

Catherwood, Dwight W., and Richard L Van Kirk. The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies From Ernst & Young, Consultants to the Olympics, the Emmy Awards, and the PGA Tour. New York: Wiley, 1992. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
7425d6cb-12ce-9f45-cb6e-80b3b7d3dbea
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Last File Modification Time Oct 10, 2018 01:20:51 AM
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