How to write successful fundraising letters: sample letters, style tips, useful hints, real-world examples

Book Cover
Average Rating
Publisher:
Jossey-Bass,
Pub. Date:
[2001]
Edition:
1st ed.
Language:
English
Description
For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor--direct mail expert Mal Warwick--shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You're writing for results--not a Pulitzer Prize."

In How to Write Successful Fundraising Letters , Warwick's step-by-step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no-nonsense, jargon-free work has helped thousands of fundraisers achieve results.

Read a review written by Charity Channel Founder/CEO Stephen C. Nill:

http://charitychannel.com/publish/templates/?a=471&z=25

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Grouping Information

Grouped Work ID946b0c0d-3ec8-9200-1bca-2cfd680ec16b
Grouping Titlehow to write successful fundraising letters sample letters style tips useful hints real world exampl
Grouping Authorwarwick mal
Grouping Categorybook
Last Grouping Update2019-01-01 01:10:20AM
Last Indexed2019-10-21 03:27:40AM

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Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b21222861BookBooks1st ed.EnglishJossey-Bass, [2001]xvi, 304 pages : illustrations ; 28 cm.
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scoping_details_steamboatlibrary
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seriesJossey-Bass nonprofit and public management
series_with_volumeJossey-Bass nonprofit and public management|
subject_facetDirect mailing
Direct-mail fund raising
Fondsenverwerving
Nonprofit organizations -- Finance
title_displayHow to write successful fundraising letters : sample letters, style tips, useful hints, real-world examples
title_fullHow to write successful fundraising letters : sample letters, style tips, useful hints, real-world examples / Mal Warwick
title_shortHow to write successful fundraising letters
title_subsample letters, style tips, useful hints, real-world examples
topic_facetDirect mailing
Direct-mail fund raising
Finance
Fondsenverwerving
Nonprofit organizations