LeBron, Inc.: the making of a billion-dollar athlete

Book Cover
Average Rating
Publisher:
Grand Central Publishing,
Pub. Date:
2019.
Edition:
First edition.
Language:
English
Description
From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul. With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LEBRON, INC tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.
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Grouping Information

Grouped Work ID 0e550a55-f12d-f0c1-d0ff-9d8a0b32a804
Grouping Title lebron inc the making of a billion dollar athlete
Grouping Author windhorst brian
Grouping Category book
Last Grouping Update 2019-06-25 01:06:12AM
Last Indexed 2019-06-24 13:46:04PM

Solr Details

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author Windhorst, Brian,
author_display Windhorst, Brian
display_description With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LeBron, Inc. tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.
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id 0e550a55-f12d-f0c1-d0ff-9d8a0b32a804
isbn 9781538730874
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itype_steamboatlibrary Adult non-fiction
last_indexed 2019-06-24T19:46:04.171Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
primary_isbn 9781538730874
publishDate 2019
record_details ils:.b59464677|Book|Books|First edition.|English|Grand Central Publishing,|2019.|viii, 246 pages, 8 unnumbered pages of plates : color illustrations ; 24 cm.
recordtype grouped_work
scoping_details_steamboatlibrary
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subject_facet African American basketball players, African American basketball players -- United States -- Biography, Basketball players, Basketball players -- United States -- Biography, Biographies, James, LeBron
title_display LeBron, Inc. : the making of a billion-dollar athlete
title_full LeBron, Inc. : the making of a billion-dollar athlete / by Brian Windhorst
title_short LeBron, Inc. :
title_sub the making of a billion-dollar athlete
topic_facet African American basketball players, Basketball players, James, LeBron